I help wellness and travel brands level up their content with copywriting that has a features writer’s flair
Telling stories that matter.
After years of chasing audience clicks in busy newsrooms and pitching features to some of the world’s biggest magazine titles, I’ve learned what inspires readers to scroll, share and take action.
By combining classic journalism techniques, SEO tactics and insights into emerging online trends, I’ll find the human angle in your PR copy, leaning on words that better connect with your audience.
With a writer’s ‘real-world’ lens, I connect brand solutions to everyday frictions in modern life, culturally relevant talking points and zeitgeisty water-cooler moments.
From trend explainers on sea moss and Blue Zone living to investigative features on biohacking and closing the gender data gap in health, I put the right words to work for brands that want to bridge the gap between journalism and marketing.
Whether you’re a supplement start-up needing help translating your benefits to a time-poor audience, a meditation app with a clear mission to demystify wellness jargon, or a travel operator sitting on the next big TravelTok destination, I can turn your brand’s USP into content that reads and resonates like a viral magazine feature.
My services
Copywriting
From trend explainers and service journalism to interviews and real-life stories, I bring a digital publisher’s edge to your brand content.
Think viral blog posts, clickable newsletters, sparkling web copy and scroll-stopping scripts.
Content strategy
Unsure what your brand should be publishing? We can work together to craft a digital content strategy that speaks to your brand values and cuts through the digital noise.
Consultancy
Whether you’re looking for insights on future trends or expert advice on crafting the perfect press pitch, I offer personalised 1-on-1 consultancy for brands. Together, we’ll refine your approach to stand out and succeed.
Editing
From one-off print projects to ongoing digital microsites, I handle all aspects of content planning, commissioning and coordination to ensure your content streams are perfectly tailored to your brand’s tone of voice.
