Liz Connor is a features journalist, editor and brand copywriter based in London.
About me
I help health, travel and wellness brands create culture-focussed content that ranks and converts like a viral magazine feature.
As a journalist in the field for the past 10 years, my work has been published in ELLE, Marie Claire, The Times, GQ, Stylist, National Geographic Traveller, The Independent, The i Paper, BBC Travel, BBC Science Focus, CityAM and Business Insider.
I also work with leading lifestyle brands including Holland & Barrett, Healf, Neilson Active Holidays, David Lloyd Clubs, BLOK, Land Rover, Island Records, HUEL, Viking Cruises, Ambassador Cruises, Form Nutrition, Fearne Cotton's Happy Place, Yond Trip Planning, Heineken, Shanghai Design Week and Innermost.
Previously, I was Health and Wellbeing Editor at Press Association, Senior Commissioning Editor for wellbeing titles at Penguin Random House, Lifestyle Journalist at The Evening Standard and Digital Style & Grooming Writer at British GQ.
My Services
From blog posts to content strategy, here are a few ways we can work together.
-
From viral TikTok trends and the latest superfoods, connect your brand to the topics that can drive traffic to your site and convert visitors - all while ensuring it sounds like it’s written by a human.
-
Show your brand’s commitment to scrupulous editorial-level research and curiosity with deep dives into emerging trends and ideas.
-
Wondering how to think and act like a digital publisher? Get journalist insights on how to renose your current content to keep pace with the topics readers care about.
-
Build smarter conversations with your audience and drive habitual readership with journalist-written email copy that cuts though the AI slop.
-
From editorially-written captions to engaging video scripts, I create social copy with your brand personality in mind.
-
From breaking scientific research to viral celebrity stories, I can help your brand channels keep pace with what’s happening in your niche, in real-time.
-
With so much noise happening online, print magazines have become the ultimate community builders. I work with a team of award-winning journalists and designers to concept your brand message into a culturally relevant publication.
Read my porfolio
Journalism
From interviews and first-person features to deep dives into trends, read some of my recently published articles.
Copywriting
A selection of recent copywriting projects, plus ways we can work together to create content that converts.
Books
Read about my debut children’s book, Perfectly Imperfect Stories, published by Magic Cat.